Free brand checklist
Go through this list before you print, post or open the doors. Every "no" is something customers notice, even if they never mention it.
01
A logo has to work everywhere you show up, from a shop sign to a tiny social media profile picture.
Check that
It reads clearly when it's very small
There's a simpler version for small spaces
It works in black only, as well as in colour
You have it as PNG, SVG and PDF
It looks right on light and dark backgrounds
02
Using the same few colours and fonts everywhere is what makes people recognise you before they read your name.
Check that
You have 2 to 4 brand colours, written down with their codes
You use the same 1 or 2 fonts everywhere
Anyone posting for you knows the rules
Your colours look the same on screen and in print
03
The small things you hand out every week say as much about you as your sign does.
Check that
Business cards match your logo and colours
Flyers put the most important part first
Your menu or price list is easy to update
Print files have bleed and the right colour settings
04
Most customers see you on a phone before they ever see you in person.
Check that
Your profile picture is your logo, not a photo
Facebook, Instagram and WhatsApp all look the same
Your phone number and hours are the same everywhere
Customers can find you on Google with reviews
05
If you sell from a shop or a shelf, this is where people decide in a few seconds.
Check that
Your sign can be read from across the road
Labels are sized to your containers
Packaging matches the rest of your brand
Nothing looks homemade next to your competitors
Ticked fewer than you hoped?
Every package is built so your logo, colours, print and signs all match. Pick a package, or send a photo of what you use now and get a clear price.
